The Bottom Line -
SEO what is the point?
Your Search Results Are Guaranteed.
Dramatically raise targeted traffic to your website 80% - 1500%
Raise revenues by increasing number of leads and sales with boost in visitor traffic.
Drives only qualified visitors to your website because visitors qualify themselves. They take the initiative to turn on a computer, open a browser window, navigate to a search engine, type in a keyword and click on your website amongst all others.
What A Professional SEO company can fo for you?
We position your company on search engines so you can monetize on those visitors.
Target qualified customers in all Canadian and American cities. Expand by geographic areas or reinforce existing market share in Canada and US. Learn more about Local SEO.
Become key industry online player by capturing competitive, and profitable search spots on Google, Yahoo, MSN (Microsoft), Ask.com, AOL and other search engines.
Nirvana is a leading global search marketing firm that proves the word “leading” with real results.. We have full capacity to achieve all of your search marketing goals and go beyond.
We know there is a budget to work with and that budget has to turn into revenues within a time period. Nirvana works closely with your team in order to satisfy proper stakeholders and most importantly achieve and surpass your objectives by driving targeted and motivated customer prospects to your online properties
Reduce cost per acquisition of new customers by targeting prospects on search engines with keywords that receive highest search volume and deliver highest conversion rate.
Optimize your: press releases, code, flash, video, PDFs and other properties for high search engine visibility..
Increase brand awareness by increasing traffic from third party industry websites via link enhancement services.
Know what your competitors are doing, take advantage of their weaknesses and position your organization to compete with their strengths through website & competition analysis.
Nirvana understands that to succeed in search marketing and bring measurable results that speak numbers you require a strong partner that gets search, understands your objectives and works in tandem with your revenue goals.
We offer advanced search engine optimization services untouched by any of our competitors such as customized targeting of your customers by geographic areas, full French focused SEO campaigns, in-depth 360 degree research into language your customers use, all round awareness of competition, online industry trends and more.
The Bottom Line -
Affiliate marketing current landscape According to E-consultancy “companies across all industries spend, on average, 18% of their online marketing budget on affiliate marketing”.
62% of retailers say that they are spending more on the channel than they were two years ago.
significant rise in the usage of affiliate marketing is evidence not only to the exceptional return on investment offered by the channel, but also to the efforts of networks and affiliates to recognize and adapt to the needs of advertisers and agencies.
The market is not only growing, but becoming more sophisticated, both in terms of the rise of "super affiliates", and with the development of new technologies. Affiliates are now a trusted and innovative sales force - an essential part of the marketing mix.
E-Consultancy's report showing that affiliate marketing is now seen as the most cost-effective channel for customer acquisition, beating both paid search and email marketing. With affiliate marketing showing 60% yearly growth, its superiority is only set to increase further.
Web 2.0 have impacted the affiliate marketing. The new media allowed merchants to get closer to their affiliates and improved communication between each other. New developments have made it harder for unscrupulous affiliates to make money.
So where is the future
Developing technologies such as mobile and behavioral targeting will are likely to see a thickening of the long tail with niche products representing a larger share of the sales, more evenly distributed weight among best performing publishers, for example 50 to 100 sites instead of ten generating 90% of the volume. There is likely to be consolidation across the affiliate networks, and networks will be repositioning to cater for the ever changing landscape. There will be a rise in different players providing affiliate services such as specialist agencies. Contextual technology will enable greater segmentation and targeting of the internet audience as it serves advertising and products based on relevancy and improving click and conversion rates.
Organizations recognize the need to better understand and improve their business processes, market agility versus their competition, speed in their decision-making process, and implementation of measurable best practices.
Mid Sized Companies often do not have the in-house expertise to lead and manage the process analysis, design, and implementation activities associated with a successful BPD initiative and need assistance in one or more of these areas.
Businesses run on processes. Successful organizations constantly look for opportunities to streamline and improve their business processes.
There are many compelling reasons for doing so including: reduce cycle times, lower costs, increased growth, productivity gains, quality improvements, and increased value to the end customer.
Nirvana’s BPD process delivers the ability to identify, define, analyze and design flexible mission-critical/enterprise-wide processes that align with the corporate strategic plan (goals and objectives), create market differentiation (proprietary processes unique to a company) and create a competitive marketplace advantage.
Our method is designed to identify and optimize business processes so organizations can respond with precision and agility when making business decisions in today’s changing business environment, enabling them to:
> Identify Quality Improvements
> Automate and Integrate Manual Processes to Increase Efficiency and Accuracy
> Lower Total Cost of Ownership (TCO) while achieving higher service levels and increasing Return-on-Investment (ROI)
> Reduce Redundant Processes
> Decrease Business / Product Cycles
> Regulatory Compliance (SOX, FDA, HIPPA)
> Create & Leverage Best Practice Standards
> Increase Personal Productivity and Satisfaction
Nirvana customizes a precise work plan to address your company’s unique needs:
> Assess the “As-Is” model to include a performance-based analysis of the business and customer-facing processes, supporting applications and infrastructure.
> Design the “To-Be” reference model that aligns with your business strategies through customer requirements identification, target performance monitoring, process and organizational re-design, business case development, and “As-Is”/“To-Be” gap analysis.
> Develop an implementation plan that is focused on business measurements, implementation strategy, project implementation sequence and charters, communication plans, and training programs.
Like many of Nirvana’s service offerings, our Business Process Development methodology was established independent of market and corporate breadth, therefore it is an adaptable solution that will seamlessly integrate into the present enterprise
Consolidation of vendors makes high risk for middle and small enterprises
1. Consolidated products many times get lost in the mix with the larger vendors multi-product menu of product offerings.
2. Focus diminishes as the Consolidator spreads its resources across many products creating uncertain support and product direction.
3. End of life cycle accelerates for many of the consolidated software products leaving the business consumer in an unclear and potentially costly position.
4. Support of an acquired product can become less effective, as consolidation generally includes staff reductions in product support and related help desk areas.
The Niche Vendors
Companies requiring specific industry functional capabilities and/or who desire a closer vendor relationship including influence on product direction may be candidates for what a Niche vendor delivers best. These vendors although generally smaller in staffing, focus 360° of their efforts on providing strong market and product expertise. The results produce a high level of customer interaction, industry specific functionality, responsiveness, product influence and access to senior management.
In a consolidating ERP market, Niche vendors can end up winners because of the following reasons:
1. Consolidation means fewer competitors – An example of reduced competitive ERP solutions due to consolidation is MAPICS. Five years ago they offered three ERP solutions; XA, Point.Man and Frontstep. Today, they are no longer around, having been acquired by INFOR in 2005. Today, two of the three former MAPICS ERP products have virtually
disappeared from the ERP software market. This is common when consolidation takes place, many products get retired.
2. Walk the Talk – Because Niche ERP software companies focus on a single market they are specialists. All staff members are immersed in a single business type and understand in detail business issues and solutions associated with that specific market.
3. Business health specialist – Similar to personal healthcare, when looking to correct health issue you go to a specialist. They understand your specific area of need and offer the expertise. Why would you not do the same with your business? That’s where Niche vendors offer great advantage.
4. Less software overhead means optimized methods – ERP products are very complicated business solutions which integrate all aspects of a business. ERP software that is focused does not require features intended for another type of business. It is therefore optimized by design for its target market and is developed
efficiently with deeper yet specific market functions. Software set-up during
implementation is already streamlined due to
its inherent clean market specific business
5. Market specific focus – As an ERP business consumer, companies want to see the product remain in tune with their direction and trends in their industry. Customers of a Niche vendor are generally part of a smaller user community and one that collectively has common interests. Those common interests provide much of the R&D input insuring appropriate
product direction. For some customers it is also important to have access to the vendor’s senior management which in a Niche market organization is usually very accessible at the most senior levels
CRM today has gone beyond the realm of its original objective of customer relationship management, which involved sales, marketing and customer service to become the driving force behind strategy formulation of various companies.
The latest developments in the CRM space have enabled integrated customer management and created value by introducing agility and efficiency to businesses - Thus helping businesses not only achieve operational efficiencies i.e. reduce costs, sell more but also add value to their customers.
Modern CRM technologies focus on pain areas such as delayed response to customer queries, agent skill misuse, productivity, lack of integration in communication channels, creation of complete view of the customer, leverage customer insight etc. thus enabling businesses to foster stronger customer relationships.
Thin clients are devices that can connect to the network but have very limited computing and storage capacity. Thus removing the need for Laptops / Desktop Computers or up gradation of hardware/software of the existing desktop computing environment. Even the old/obsolete machines running on earlier configurations that can hook up to the current network can be used without major issues.
Thin clients also make it possible for enterprises to shift from location centric applications to network-enabled applications and also provide complete customer satisfaction. It not only aids in security issues but also reduces the TCO. Numerous examples can be quoted from Fortune 500 organizations where benefits from transition have far exceeded initial cost of deployment of solution thus lowering TCO (Total Cost of Ownership).
Transition to Clarify thin client from Clarify thick client offers companies an excellent opportunity to manage virtual workforces, disseminate correct and meaningful information to customers at the right time/place that empower each and every customer interaction with the highest level of service satisfaction.
In today's volume driven industry, a transition from Clarify Thick Client to Clarify Thin client helps deliver a focused and differentiated client experience. A Clarify Thin Client environment enables efficient customer interactions while making it easier for a system to adapt to the rapidly changing business scenario.
FIVE MAJOR REASONS
Five major reasons for making the much talked about transition from Clarify Thick Client to Clarify Thin Client maybe understood as under:
1. DELIVER AN UNMATCHED CUSTOMER EXPERIENCE
A changeover to a Clarify Thin client environment makes it possible to integrate all capabilities essential for customer query resolution into a single application that allows dynamic support for each problem resolution stage.
The new support environment allows for incident management, configuration management as well as problem management aiding in smoothening of operations and increase in productivity of support professionals. Superior operational functionalities and the finesse to handle version upgrades put Clarify Thin Client in a unique position to deliver a distinguished customer experience.
In an era of globalization and Business Process Outsourcing, with clients and workforce distributed across the world, thin clients aid in 365 X 24 X 7 support environment from anywhere in the world without compromising on the security of the data. Thus providing clients with uninterrupted services round the clock.
2. CREATE AND CAPTURE MAXIMUM VALUE
Reduced IT support costs associated with maintenance, support, upgrade, distribution makes the system highly scalable and leads to lower TCO. It also places responsibility of upgrading application with newer patches as well as handling security issues in safer and qualified hands unlike the end user who could be a layman. At the same time end user is unaware of changes that are taking place in the system, as his/her work remains unaffected in case of a crash. Cost of productivity when a desktop/laptop crashes or when the user infects the system by opening or sending a virus can be avoided by deploying thin client. Automation of knowledge management system in thin clients also leads to improved customer interfaces that in turn lead to rapid return on investment.
3. INTEGRATED CUSTOMER MANAGEMENT
Upgrading to Clarify Thin client adds new features/functionalities to existing CRM environment while retaining all the old features, thus integrating legacy applications with new and forthcoming applications. The improved and sophisticated customer interface makes it possible to make efficient problem resolutions and reduce escalations, leading to better customer management and client satisfaction. Customers can also access their data (provided its public), without having the client installed on their machines or even while traveling, over Internet thus keeping themselves better informed about the status of their requests/problems lodged at customer helpdesk.
4. BRING AGILITY AND EFFICIENCY TO BUSINESS
Globalization and structural changes have shaken the Industry to the core. This has resulted is an ever growing need for organizations to become lean and agile. Clarify thin client aids in an organization in this goal.
Clarify Thin Client applications can be accessed from anywhere over the web using an Internet browser thus giving company representatives power of knowledge at their hands With digital convergence, any device would be capable of accessing these applications over Internet. With all the client information at their fingertips, sales force gets better equipped while in the field. Also Integration of applications and processes in an integrated environment enables high value customer servicing, thus bringing in more agility and efficiency to businesses.
5. GET A 360 deg. CUSTOMER VIEW
As the name suggests, system provides 360-degree customer view i.e. complete view of the customer, which would include Master Data, Transactional Data and Analytical data. Thus providing better/holistic information about the customer to all the stakeholders. Easy availability of this data in the hands of field personnel equips them with a powerful tool to manage operations in a better manner.
Clarify thin client customer manager is well equipped to manage customer interactions at different levels (phone, email etc.). The system allows easy customer data access, easy updation of customer data and better case information management.
Thus, for many organizations transitioning from Clarify thick client to thin client is a cost effective initiative that increases customer satisfaction and operational agility.
Enterprise-wide Customer Challenges
The importance of customers remains same across boundaries. Becoming a 'customer-centric' enterprise is not about implementing a Customer Relationship Management solution. It is the ability of an enterprise to capture rich customer information and analyze it intelligently to know their customer well.
For enterprises, the challenge of meeting customer demands is increasing. Each department requires intelligent and updated information of customers to strategize effective business processes. No customer process and data stays in one department within the enterprise. In most enterprises, fragmented, redundant, and unsynchronized customer data resides across discrete data stores.
Following are some of the reasons for this:
Mergers & acquisitions
Multiple product lines
Each business unit with their own representation and usage of customer data
Different transactional systems not sharing the customer data efficiently and in real-time, and others.
Because of inaccessibility to customer data across business units in real-time, these business units end up using inaccurate, insufficient and inconsistent customer data. Every department of the enterprise are faced with a different set of challenges due to this inconsistent and fragmented data structure, some of which are:
Multiple business units usually capture Customer preferences, but no common view exists to address customer preferences consistently across the enterprise to avoid legal issues like unsolicited emails.
Other challenges faced by the marketing department includes:
Creating effective marketing campaigns and accurately measure its effectiveness
Inability to conduct closed loop marketing
Productivity issues and higher operating costs
Product pricing issues for global customers
Sales force spends large amount of time on non-value added customer information validation. They also face difficulties in cross/up selling due to non-integrated customer purchase history.
The primary challenges faced by the Sales force include:
Unavailability of updated order status information
High administrative costs for sales credit assignments
Difficulty in collecting consistent customer information from distributed reseller network
Inability to effectively tailor messages relevant to current customer experience
The order management process is no different.
The challenges posed to the order management process due to unavailability of single customer data repository includes:
Field Representatives and partners are forced to utilize multiple tools for order entry process
Inadequate cycle time for customer delivery - bookings and Shipping delays because ofinadequate customer information entry (invalid and redundant customers)
Fulfillment linked to initial 'shipped to' or 'staging' sites, but not necessarily inclusive of an end install site, limiting insight/planning for true install base.
Information not effectively shared between functions creates double work and confusion for customers and field reps when ordering solutions
Longer order management cycle time
Inability to accurately validate entitlement of callers; giving away free service
Inability to view complete relationship and sales history for potential cross sell opportunities during support occurrences
Lengthy call times due to non-value added customer information validation .Lack of consistent information being collected upon opening of service cases
Higher total cost to service
Finance & Executive Management
The Finance department and the Executive management on the other hand faces a different set of challenges, as they -
Are not clear on o Root cause of the problem
Benefits that can be drawn from consistent customer master across business units
Changes to internal & external Business processes and policies
Changes to Data management practices
Changes to Information Technology
Efforts and time required
Can not offer a unified experience for customers across business units
Do not have single source of truth
Face difficulty in updating and accessing billing, receivables, claims, payables and other information
Face challenges in Forecasting and Planning
Get reduced Marketing effectiveness
Get reduced Sales effectiveness
Get reduced Support effectiveness
Get unclear customer account
The challenges faced by the IT department are:
High data management costs due to approach of following after the fact maintenance
Discarded data Inability to access up-to-date customer profile in real-time
Duplicate customer data across systems
Duplicates within systems (Same name spelled differently)
Customer creation at multiple systems
Problems Cross Referencing Customers
Sharing customer intelligence
Data and Work redundancy
Shift to Customer-centric Enterprise
The old enterprise model mainly focused on Operational Efficiency. Tools and systems were developed to increase productivity and decrease costs. Profitability was directly related to enhanced operational efficiency while the main investments were made in the merchandising and supply chain function areas. The main reason for the failure of this model was the inability to retain customers and revenues that consistently reduced. With the new model emerging, the focus shifted to customers. Enterprises realized that the most crucial asset on which they could base long-term revenue generation stratergies was: their customers. Leveraging customer information for improved customer satisfaction, lifetime value, retention and customer insight became the profit drivers for the company. Investment focus shifted to reatining and acquiring new customers. Establishment of multiple customer service touch points and effective market strategies came into focus.
Customer Data integration, customer information management and customer insight emerged as the key function areas to transform to a consistently growing 'customer centric' enterprise.
The customer-centric framework is the end-to-end customer solution. It is combination of Customer Information Management, Customer Insight and Customer Insight to Action. In a Customer-centric framework, customer data integration is strengthened by Business Intelligence applications. Each solution enclosed within the Customer-centric Framework serves specific set of functions to make an enterprise truly customer driven.
Customer Information Management
· Single 360-degree customer view
· Data Quality & Refinement
· Customer ID & Classification
· Rich Customer Information Customer Insight
· Customer Intelligence
· Customer Value
· Customer Profitability
· Product Profitability Insight to Action
· Product Development
· Marketing, segmentation
· Sales and Support
· Relationship Strategies
Business Strategy, BPM
At each phase, the customer-centricity improves the business value through each business function. It helps refine offerings after an intelligent analysis of the market and customers. Some critical Business Questions that makes the Customer-centric Framework successful are:
· In what way and how often do we interact with our different customers?
· What campaigns / offerings are the most successful with our customers?
· Are we effective in selling and serving our customers?
· What additional customer information will improve our efficiency and effectiveness?
· Who are our most profitable customers? What are our most/least profitable markets?
· What segments are underserved?
Nirvana, The Customer Knowledge Company, develops and delivers Customer Asset Strategies to increase tactical and strategic decision-making capabilities across the enterprise. As a leading provider of CRM, ERP, integration, and business intelligence services to the Global 2000, Nirvana turns customer data into strategic knowledge that positively affects the entire enterprise. Established in 1990 with international offices, Nirvana has a long-standing commitment to global delivery and is uniquely qualified to deliver end-to-end solutions through valuable strategy consulting services and highly skilled engineering execution. Strategic and technology .For additional information on Nirvana's full range of services, please visit our website at ://www.nirvanainfocom.com