SEO strategy is something that has been difficult to define as the search landscape tends to change quite frequently with new innovations and technologies emerging up all over the place. There are so many dimension and aspect for it .To me, a successful organic SEO strategy should focus on three areas:
Getting Traffic to Your Web Platform via Carefully Selected Keywords
This is really the lifeblood of your SEO campaign. Without proper keyword selection, we run the risk of blending into search results oblivion. A strong SEO strategy begins and ends with keyword selection. In fact it never ends. Keyword research should be ongoing. To remain competitive we always need to develop creative ways to reinvent our messaging and content. Business is a dynamic process, markets change, competition change, supply and demand change and your business should change as well.
Keyword selection is a critical aspect of any SEO strategy. Keyword selection depends on a wide variety of factors such as: Type of Industry, Popularity of our brand, Competitiveness of keywords, Semantic mapping of the user, Stage of Awareness, Head vs. Torso vs. Long-Tail and Time of Season.
The list could go on and on. The fact is that keyword selection is not a one-time thing. You really need to make an effort to understand what terms searchers will be using when looking for your service or product offering.
Relevant, Compelling and Useful Content on our Web site
The greatest SEO strategy that we can incorporate is content development. from a user point of view, content development can be used to improve site stickiness and time spent on your site. We need to provide our audience with the content on our site and targeted landing page that they are looking for. If that means book review, we had better provide the reviews.
Even in 2008, the search engines still like good old fashioned HTML text copy the best. Not content buried in Flash or images, good old copy. However if you need a little content "pizzazz" try incorporating videos with transcripts, blog posts, news articles or the like. If keywords are your lifeblood of your SEO strategy, them content is the rest of your "physical" makeup. Search engines need content to crawl and index and of course rank. To increase your visibility in the organic space of the search engines (ie the natural search results) you need to have a content rich site. Do not expect to rank if you do not have any content on your site. Writing content for the Web is a key factor of any SEO strategy. Yet why is it overlooked by so many? Every SEO strategy needs to focus on content development. You are defeating the purpose if you are not pumping out new content on your site on a regular basis. You want to be an authority on "car insurance" you better have content about "car insurance". You want to rank well for "cosmetic dentistry" you might want to create some additional content for your site. Content development is critical for a successful SEO strategy.
Establishing Authority via Link Development
A strong SEO strategy needs to have this component for without relevant links to your site, you simply will not rank. The sites that are the true authorities are the ones with quality links from other sites and web properties. It’s not always about quantity, but more often than not it is about quality. If you want to rank well in the search engines, you need to build up your external link inventory. Many argue that the best way to do this is to buy links. I strongly disagree. Buying links artificially builds your link inventory. It improves quantity but does not necessarily improve your link quality. For my money, the best way to build your external link inventory is to do it by providing interesting and useful content. Some call this link bait, I call it smart online marketing. If you provide content that is somewhat unique, extremely useful and informative, chances are others are simply going to link to your content. Furthermore you can bet that the links will be of higher quality and more relevant.
Do you think that a site without a strong external link inventory can rank well? Well it does happen, but the "staying power" of these sites to remain in the top organic result is week. A site with a strong external link inventory will almost always outrank a site that lacks quality links. It’s built into the search engine algorithms, linking is still a fundamental factor as to how sites are ranked in the search engine results pages.
Conclusion
A successful SEO strategy must consist of three items
Relevant Key Phrases
Relevant Content
Relevant Links
If you can address these three issues with your SEO strategy you will do well.
Organic trafic growth is important to your business
